exploration of bell gothic.

Identifont !

http://www.youtube.com/watch?v=9MoxKXEBRC8

adrian frutiger & UNIVERS

~type designer

~has produced some of the most well known and widely used typefaces

~native of Switzerland: born 1928

~began as an print apprentice at the age of 16

~continued his studies at the Zurich School of Arts and Crafts 

"Alfred Williman’s theory was: Do not apply black but cover up white, so as to make the light of the white sheet active"

~has produced a number of books:

Type, Sign, Symbol (1980)

Signs and Symbols: Their Design and Meaning (1989)

The International Type Book (1990)

Geometry of Feelings (1998)

The Development of Western Type Carved in Wood Plates (1999)

Forms and Counterforms (1999)

Life Cycle (1999)

The Univers (1999)

Symbols and Signs: Explorations (1999)

~types of adrian frutiger:

President

Phoebus

Ondine

Meriiden

Egyptienne

Univers

Apollo

Serifa

OCR-B

Iridium

Frutiger

Glypha

Icone

Breughel

Versailles

Avenir

Vectora

Sources:

"Adrian Frutiger." Wikipedia. 06 May 2005 -http://en.wikipedia.org/wiki/Adrian_Frutiger.

"Frutiger." Wikipedia. 06 May 2005 -http://en.wikipedia.org/wiki/Frutiger.

Kunz, Willi. Typography: Macro + Microaesthetics. Zurich, Switzerland: Verlag Niggli, 1998. 22-23.

Linotype. 06 May 2005 - http://www.linotype.com.

Müller-Brockmann, Josef. Grid Systems In Graphic Design. Zurich, Switzerland: Verlag Niggli, 1996. 22.

"Univers." Wikipedia. 06 May 2005http://en.wikipedia.org/wiki/Univers.

typography.august 30 2010

alphabet variation definitions:


weight-- the overall thickness
width-- how wide the letter is in typeface compared to its height
style--  serif or san serif


measuring type definitions:


point-- unit to measure type
pica-- measurement in print making; 6 picas =1 inch


-there are 72 points in an inch ; this means there are 12 points in a pica


                     If a letter is set in 36 pts it will be .5 inches.




x-height -- distance between the baseline and the middle of the type


cap height -- this is the height of capital letters above the baseline


leading -- this is the space between lines of type