fall break.2009.great bend.ks

Tuesday, August 24, 2010

monday august 23. hw

grid = is a layout of equally spaced horizontal and vertical lines 

designers use the grid to place objects, type, and other designs in equal spacing and proportion or just for organization of a composition or design. 

“ The grid system is an aid, not a guarantee.
It permits a number of possible uses and each
designer can look for a solution appropriate to his
personal style. But one must learn how to use the
grid; it is an art that requires practice. ”
Josef Müller-Brockmann  

modular grid = a column grid with even more horizontal flow lines which divide the the columns into rows which creates the modules

    margins = define the active space of a picture plane

      columns = vertical columns

    grid modules = the areas created by the margins, columns and flow lines 

      flow lines = the horizontal rows

    gutter = the blank space which separates the rows and columns 

hierarchy = rank = order of importance

typographic color = the overall density that can be based on the type face, size, and spacing

  hierarchy can be achieved by:

  • composition-placement on picture plane
  • size - as compared to other objects
  • color
  • weight
  • style

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