designers use the grid to place objects, type, and other designs in equal spacing and proportion or just for organization of a composition or design.
“ The grid system is an aid, not a guarantee.
It permits a number of possible uses and each
designer can look for a solution appropriate to his
personal style. But one must learn how to use the
grid; it is an art that requires practice. ”
Josef Müller-Brockmann
modular grid = a column grid with even more horizontal flow lines which divide the the columns into rows which creates the modules
margins = define the active space of a picture plane
columns = vertical columns
grid modules = the areas created by the margins, columns and flow lines
flow lines = the horizontal rows
gutter = the blank space which separates the rows and columns
hierarchy = rank = order of importance
typographic color = the overall density that can be based on the type face, size, and spacing
hierarchy can be achieved by:
- composition-placement on picture plane
- size - as compared to other objects
- color
- weight
- style
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