fall break.2009.great bend.ks
Monday, September 27, 2010
Saturday, September 18, 2010
adrian frutiger & UNIVERS
~type designer
~has produced some of the most well known and widely used typefaces
~native of Switzerland: born 1928
~began as an print apprentice at the age of 16
~continued his studies at the Zurich School of Arts and Crafts
"Alfred Williman’s theory was: Do not apply black but cover up white, so as to make the light of the white sheet active"
~has produced a number of books:
Type, Sign, Symbol (1980)
Signs and Symbols: Their Design and Meaning (1989)
The International Type Book (1990)
Geometry of Feelings (1998)
The Development of Western Type Carved in Wood Plates (1999)
Forms and Counterforms (1999)
Life Cycle (1999)
The Univers (1999)
Symbols and Signs: Explorations (1999)
~types of adrian frutiger:
President
Phoebus
Ondine
Meriiden
Egyptienne
Univers
Apollo
Serifa
OCR-B
Iridium
Frutiger
Glypha
Icone
Breughel
Versailles
Avenir
Vectora
Sources:
Kunz, Willi. Typography: Macro + Microaesthetics. Zurich, Switzerland: Verlag Niggli, 1998. 22-23.
Müller-Brockmann, Josef. Grid Systems In Graphic Design. Zurich, Switzerland: Verlag Niggli, 1996. 22.
Wednesday, September 1, 2010
typography.august 30 2010
alphabet variation definitions:
weight-- the overall thickness
width-- how wide the letter is in typeface compared to its height
style-- serif or san serif
measuring type definitions:
point-- unit to measure type
pica-- measurement in print making; 6 picas =1 inch
-there are 72 points in an inch ; this means there are 12 points in a pica
If a letter is set in 36 pts it will be .5 inches.
x-height -- distance between the baseline and the middle of the type
cap height -- this is the height of capital letters above the baseline
leading -- this is the space between lines of type
weight-- the overall thickness
width-- how wide the letter is in typeface compared to its height
style-- serif or san serif
measuring type definitions:
point-- unit to measure type
pica-- measurement in print making; 6 picas =1 inch
-there are 72 points in an inch ; this means there are 12 points in a pica
If a letter is set in 36 pts it will be .5 inches.
x-height -- distance between the baseline and the middle of the type
cap height -- this is the height of capital letters above the baseline
leading -- this is the space between lines of type
Wednesday, August 25, 2010
interesting poem i explored today... written by weldon kees
For My Daughter
Looking into my daughter's eyes I read
Beneath the innocence of morning flesh
Concealed, hintings of death she does not heed.
Coldest of winds have blown this hair, and mesh
Of seaweed snarled these miniatures of hands;
The night's slow poison, tolerant and bland,
Has moved her blood. Parched years that I have seen
That may be hers appear: foul, lingering
Death in certain war, the slim legs green.
Or, fed on hate, she relishes the sting
Of others' agony; perhaps the cruel
Bride of a syphilitic or a fool.
These speculations sour in the sun.
I have no daughter. I desire none.
Looking into my daughter's eyes I read
Beneath the innocence of morning flesh
Concealed, hintings of death she does not heed.
Coldest of winds have blown this hair, and mesh
Of seaweed snarled these miniatures of hands;
The night's slow poison, tolerant and bland,
Has moved her blood. Parched years that I have seen
That may be hers appear: foul, lingering
Death in certain war, the slim legs green.
Or, fed on hate, she relishes the sting
Of others' agony; perhaps the cruel
Bride of a syphilitic or a fool.
These speculations sour in the sun.
I have no daughter. I desire none.
Tuesday, August 24, 2010
monday august 23. hw
grid = is a layout of equally spaced horizontal and vertical lines
designers use the grid to place objects, type, and other designs in equal spacing and proportion or just for organization of a composition or design.
modular grid = a column grid with even more horizontal flow lines which divide the the columns into rows which creates the modules
margins = define the active space of a picture plane
columns = vertical columns
grid modules = the areas created by the margins, columns and flow lines
flow lines = the horizontal rows
gutter = the blank space which separates the rows and columns
hierarchy = rank = order of importance
typographic color = the overall density that can be based on the type face, size, and spacing
hierarchy can be achieved by:
designers use the grid to place objects, type, and other designs in equal spacing and proportion or just for organization of a composition or design.
“ The grid system is an aid, not a guarantee.
It permits a number of possible uses and each
designer can look for a solution appropriate to his
personal style. But one must learn how to use the
grid; it is an art that requires practice. ”
Josef Müller-Brockmann
modular grid = a column grid with even more horizontal flow lines which divide the the columns into rows which creates the modules
margins = define the active space of a picture plane
columns = vertical columns
grid modules = the areas created by the margins, columns and flow lines
flow lines = the horizontal rows
gutter = the blank space which separates the rows and columns
hierarchy = rank = order of importance
typographic color = the overall density that can be based on the type face, size, and spacing
hierarchy can be achieved by:
- composition-placement on picture plane
- size - as compared to other objects
- color
- weight
- style
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