fall break.2009.great bend.ks

Monday, February 7, 2011

"20 rules of good design" article.

3 rules which are most important: 
- be decisive; design with a purpose (don't just fill space aimlessly)
- have a concept
- speak with one visual voice (cohesive design)

3 rules to practice more often:
- communicate don't decorate (use economy-less is more)
- measure with your eyes (step back and look at work)
- treat type as image (it is just as important)

3 rules to ignore:
- pick colors purposefully (clearly! this should be obvious decision)
- ignore fashion
- distribute light & dark

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